TIME IS MONEY

Stratospherically priced men's
watches dazzle with state-of-the-art technology and serious ice

Clockwise:
TO INFINITY AND BEYOND
When just telling time doesn't cut it, turn to the Aeternitas Mega by Franck Muller. This timepiece is definitely designed to last with a built-in eternal calendar that follows a cycle of 1,000 years, dual time zones, skeleton display back and moon-phase dials. Over $1 million; at Moray's Jewelers, 50 N.E. Second Avenue, Miami, 305/374-0739

BEHIND DOOR NUMBER ONE
Don't be fooled by the blinding ice that engulfs the Emperador by Piaget. Rest assured it's a watch. Flip open the diamond- encrusted flap to unveil the inner windings. Fully pavéd atop 18K white gold, the timepiece is in a league of its own. $2.8 million; at Piaget stores

WATCH OUT NOW
The Millenary watch by Audemars Piguet features a grand display of baguette-cut diamonds set in 18K white gold that envelops a mother-of-pearl numeral hour dial. The blue croc strap boasts a diamond-set AP clasp. $448,600; at Audemars Piguet, 9700 Collins Avenue, Bal Harbour, 305/864-6776